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The Future of The Globe

by Cassandra Martinez

“I’m optimistic because if you look at the media at large, it’s exploding,” Baron said in response to an audience member’s question. “The reality is that media is exploding and becoming much more entrepreneurial, much more creative.”

On November 19th, Emerson College journalism chair Ted Gup invited publisher of the Boston Globe, P. Steven Ainsley, and editor-in-chief, Marty Baron, to partake in a question and answer forum in the Semel Theatre to discuss the future of journalism in a way that could answer questions journalism students at Emerson are all thinking about.

In the past year The Globe has gone through one of it’s most tumultuous years with hundreds of journalists being laid off and cut-backs in salary and resources being made by The New York Times.

With the internet being the obvious new way most people get their news, The Globe is to ponder over what their new business model should be.

The question that comes to mind is, are readers going to be willing to pay for news that a dozen of other websites online supply them for free?

The Globe’s editor Baron says that readers these days are becoming more discerning with just what they consider reliable news on the web. “People are beginning to question the veracity of what they’re reading,” he said. “Thanks to the Internet more people are reading newspapers than ever before.”

During the open Q&A with Emersonians many students asked about their opinions on the future of journalism, a question weighing heavily on many future journalists.

Baron and Ainsley said they are frequently asked questions about the profession of journalism’s future and unlike many of their peers in the workforce they see the future as bright.

“The opportunities for people entering the journalism field are actually expanding rather than contracting.” said Baron. But what makes the next generation of reporters different is that they must be able to adapt to the changing environment that is the world of journalism.

According to Baron and Ainsley “media at large is expanding,” as opposed to many of the naysayers who say with the death of newspapers comes the end of credible newswriting. “The reality is that media is exploding and becoming much more entrepreneurial, much more creative.”



Small Schools, Big Spirit

by Cassandra Martinez

Beyond the Harvards and the MITs, many locals would be hard-pressed to name a fraction of the 80-plus colleges dotting the city and its suburbs, even if they pass the campuses routinely. These tiny private institutions enroll fewer students than most high schools. They have trouble filling the stands at home basketball games. And their students, upon naming their college, are frequently met by blank stares, followed by a skeptical “Where?’’

On September 19th, Tracy Jan, the reporter I am following as an assignment for my introduction to journalism class at Emerson College, published an article for the Boston Globe talking about the changes some of the smaller colleges in Boston are making to become more recognizable and spirited.

Coming from a relatively small campus such as Emerson I can say honestly that I totally relate to a lot of the points Jan is trying to make in her article about lack of school spirit and unity at smaller schools. When you don’t even have a football team to cheer for how do you expect a student population to band together?

According to Jan, these small college campuses around Boston are “fed up with their anonymity.” To try and reverse this, schools like Fisher College have created their own cheerleading squad after years of not being able to fill up at least one fan bus to a school football game.

While Fisher is creating new clubs to push school spirit other small campuses are rolling out the stops with new banners and backlit signs on their campuses to boost awareness that hey, they do exist.

Even the President of Lassel College which has a little over 700 students was a bit out of the loop with the campus he now oversees before coming to work for them.

“When I was recruited for the job, nobody knew who we were,’’ said Michael Alexander, who became president two years ago. “Most people would say, ‘Huh?’ including other college presidents. I drove by for 10 years and didn’t even know Lasell was here.’’

And these schools aren’t cheap. For example, a year at Fisher College would set you back around $40,000. Through new marketing techniques including the creation of a school mascot called Boomer, Fisher is fighting to make an education at their school worth the hefty tuition.